Entering new markets
Scaling strategy for leading med-tech company in Berlin
A well known German med-tech company wanted to scale outside their current market both within Germany and internationally. Designed transition to product driven organization. Developed strategy to drive increased adoption by incrementally increasing the number of supported indications. Derived a system that could be used in foreign medical systems.
Introducing new business models
Creating a new product for a customized pricing agency to reach new customers.
A customized dynamic pricing agency wanted to enter the SaaS market with an entry level pricing evaluation tool. Designed transition to product driven organization. Launched a second brand to reach a new market for SaaS tools.
My name is Tovah, and I've been a Product Manager and Product Leader (a true “ProductSnob”) for over 15 years. I've worked across industries and continents on products ranging from B2C apps to ML/AI algorithms. I've found the greatest challenge most companies have is not taking full advantage of all of the data their customers give them. My mission is simple: To bring to life this data, and use it to design products that derive value for the business and its customers.