HATCH was conceived in 2011 by new mom and founder of twobirds Bridesmaid, Ariane Goldman, in response to a expanding group of style-savvy expectant mothers who you’d never EVER see in any ordinary “maternity” section.
At a time when well-dressed women are investing in timeless clothing that can go the distance, there’s just no reason to buy a dress or blouse half-heartedly you will only wear for nine months. And so, HATCH was hatched as a finely edited collection of chic and flattering wardrobe essentials cool and busy women can truly wear before, during, and after pregnancy. And because feeling sexy and beautiful should always go hand-in-hand, every HATCH piece was designed to be ultra elegant, modern, and alluringly comfy.
Hatch isn’t just a new line of womenswear with a twist: It’s your new ultimate go-to destination for that adaptable but chic dress you’ve been searching for forever, super-cool street style inspiration, and advice for women who just happen to have a tummy that won’t quit. Basically, you’ll never forget those nine months. And now HATCH creates fashion-forward clothes that are unforgettable, too.
HATCH is the proud supporter of the Every Mother Counts campaign that raises awareness of global maternity and provides people all over the world with various ways to contribute and get involved.